Vietnam is gradually becoming the next hub for luxury products. High-end European brands from fashion & accessories, gourmet food, beverages, perfumery & cosmetics, furniture, interior design and automotive were showcased at the GEM Center in Ho Chi Minh City on the 16th and 17th of June. 80 brands, representing 7 European countries including France, Portugal, Belgium, Germany, Greece, Italy and UK, put on a glamorous showcase of lifestyle, beauty and creativity for 2 days.
Besides having the first glance of the luxury products going to soon be launched in the market, visitors also get to attend quality conferences by high profile speakers.
Fashion enthusiasts were enthralled with “The 10 secret principles of luxury: how to turn any product or service into a luxury one” and “Good and bad practices in the Fashion industry for today and tomorrow: different archetype cases around the world” conducted by Mr. Donald Potard, chairman of fashion department of Paris College of Art, former CEO of Jean-Paul Gaultier.
Wine lovers got to taste and understand the different Bordeaux wines during the seminar with Mrs. Clara Deboos from Celliers d’Asie representing La Commanderie de Bordeaux.
Eurosphere also highlighted business opportunities for European businesses in Vietnam with the conference about the EU-Vietnam Free Trade Agreement as well as expanding business to the region with a seminar delivered by local experts from ASEAN countries, namely Cambodia, Myanmar, Philippines and Indonesia.
As part of the over-arching concept of European Art of Living, one of the conferences also discussed the balancing act of women in business in Europe and Vietnam hosted by HAWEE and CO-SPACE.
Pafilia Property Developer also presented to visitors the opportunities about “European Investment Immigration & Luxury Property Investment in Cyprus”.
At the exhibition, European brands competed for the title of “The most promising new European brand in Vietnam”, judged by a panel of 6 jurors headed by the Ambassador, Head of Delegation of the European Union to Vietnam, Mr. Bruno Angelet. Coco’s Liberty, a young English jewelry designer claimed the title and won a 2-way ticket sponsored by Air France.
Besides that, 200 B2B meetings were set and more than 2,000 business profile views. EuroSphere 2017 also attracted more than 50 media representatives from Vietnam and south-East Asia region.
EuroSphere is organized by the EU-Vietnam Business Network (EVBN) with the support of the EU delegation to Vietnam, Vietnam Ministry of Foreign Affairs (MOFA) and Vietnam Ministry of Industry and Trade (MOIT). EuroSphere was sponsored by Vietnam International Fashion Week, Duc Viet Cargo Team, Pafilia Property Developer, Giai Tri TV, HTV2, Sunflower Media and many other local and regional partners.
— the end—
Ms. Hang Dao – Communication and Events manager
ĐT: 028 38 23 95 15 (Ext:111)
About EU-Vietnam Business Network
The EU – Vietnam Business Network (EVBN) is a project co-funded by the European Union. The aim of the project is to strengthen the activities of the European business sector in Vietnam, especially European small and medium sized companies (SMEs) seeking cooperation opportunities in Vietnam. EVBN is also aiming to improve the investment and trade environment, support exports and expand investment markets from Europe to Vietnam and ASEAN.
Target groups are European companies, especially small and medium enterprises (SMEs) interested in Vietnam and ASEAN markets. The project is based in Vietnam and EVBN also works with a network of business associations in ASEAN to expand business opportunities for European companies.
About the EU Delegation to Vietnam
The Delegation of the European Union to Vietnam, like the other 130 delegations and representations of the External Action Service in the world, serves the EU by:
- publicizing, explaining and implementing EU policy;
- analyzing the policies of Vietnam, the country to which it is accredited;
- conducting negotiations according to the mandates given to it;
- exercising powers conferred on the European Community in third countries, by promoting Europe’s interests as embodied in the Community policies (such as trade, agriculture and fisheries);
- Playing a key role in development assistance, a role which has expanded greatly in recent years as a consequence of the devolution policy which is a core part of the Commission’s external assistance reform package. The Delegation now is not only closely involved in programming assistance, but also manages projects directly in the field.
Beyond these tasks, the Delegation represents the European Union in its relations with Vietnam, and plays an essential part in EU political, economic and commercial relations with the host country, as well as providing information on the policies and institutions of the EU. The Delegation also provides support and assistance to other institutions and actors of the EU, including the European Parliament.
Although it has the status of a diplomatic mission, the EU Delegation does not deal with tasks of a consular nature (like issuing visas or providing tourist information), which are dealt with by the EU Member State Embassies and instead functions as an official channel of bilateral relations, be it political, developmental, economic or cultural.
H.E Bruno Angelet is currently the Ambassador – Head of Delegation of the EU Delegation to Vietnam since 2015. Before that, he was the Ambassador of Belgium to Vietnam for 4 years.
About our sponsors
Vietnam International Fashion Week
Vietnam International Fashion Week (VIFW), organized by FIDé Fashion Weeks and Multimedia JSC, will showcase the most extensive fashion line up to have been presented in Vietnam. Over the course of the week, leading Vietnamese design talent will present alongside the very best in Asian and international fashion. With a focus on edgy, avant garde and progressive designers, this will be a unique program of some of the most exciting and innovative designers from Vietnam and across the world.
Established in 2005, Multimedia JSC has rapidly developed and become of the leading marketing and production companies in Vietnam. Through various media and television markets, Multimedia JSC has widened its network and partner with global companies to license international formats to Vietnam market. With two big projects Vietnam’s Next Top Model and Project Runway Vietnam which are broadcasted annually on the largest entertainment channel in Vietnam (VTV3) at primetime, Multimedia JSC is pushing the development of Vietnam fashion industry by finding many talented Vietnamese models and designers to join local and global market. Being known as the leading production company in fashion and modeling, Multimedia JSC aims at promoting and helping Vietnam fashion industry to catch up and join the world market. The launching of the 1st Vietnam International Fashion Week will be another big step to mark Vietnam fashion industry into the world’s map.
Duc Viet Cargo Team
Duc Viet Cargoteam was founded in 1994, being one of the first private freight forwarding companies in Viet Nam. Thus we now boast a deep knowledge of the country, of customs regulations and of its import-export rules. With fully licensed in Freight forwarding, brokerage, we are also among the first two private companies, who have an IATA (International Air and Transport Association) license in Viet Nam from July 16th, 1999.
In 1996, we opened a branch of our office in Ha Noi, and other branch in Da Nang and more branch in Sai Gon; they provide efficient logistics and business solutions to our customers. Our main objective: upgrade our service to serve you.
Duc Viet Cargoteam is a member of Logistic International Network. Today this network has grown full capability to have a strategic alliance of independent freight forwarders. This alliance delivers reliable service based on sophisticated technology and worldwide resources. Besides, there are other agents supporting us to co-operate fully with overseas partners, with whom we already have checked the service and liability.
For more than 20 years now, the company has about 80 employees. Having earned a much-admired reputation for the professionalism, we still emphasize training: our staff regularly attend updating courses in foreign languages, computer science and forwarding regulations.
Pafilia Property Developer
Pafilia, the largest privately owned residential property developer company in Cyprus is coordinating with their partner, Thien Tu Company offer golden opportunities in Cyprus real estate investment combined with migration programs for international investors. We provide a portfolio of products aimed at Cyprus, a member of the European Union.
With the purpose of bringing international standard to Vietnamese Media industry, in 2003, DatvietVAC established D.I.D Media & D.I.D TV in 2006. The two companies are the First to provide TV channel restructuring solutions, including: tailor-made program development and production, TV channel management and investment. Our professional and in-depth human resource combine with local market understanding make us a credible partner for both local & international organizations.
Giai Tri TV and HTV2 are part of DIDTV. HTV2 was officially launched in 10/2010 as a general entertainment TV channel. At the moment, HTV2 is available on air of SCTV, HTVC, K+, AVG, MyTV channel systems. Giai Tri TV is a high-quality integrated entertainment channel of Vietnam Cable Television, launched with attractive, new and unique criteria of entertainment channels. Authentic synthesizer, aimed at the audience nationwide, especially the audience of women and young families.
Sun Flower Group is a leading Vietnamese group of lifestyle services for Vietnamese women. The Sun Flower Group is comprised of the following companies:
– Sun Flower Media: Partner of leading women magazines in Vietnam such as Tiep Thi Gia Dinh, The Gioi Van Hoa, Her World, Cosmopolitan, Harper’s Bazaar and Esquire magazine, occupying 60% of the printed magazine market in Vietnam.
– Fire Phoenix: Seventh Generation, Mastrad, SiliconeZone, Barbara’s Bakery, made in Vietnam Fire Phoenix. These are high-end household brands, organic foods and natural ingredients that are good for the health of consumers.
– Sunflower Market E-Commerce is the online shopping site of the high-end supermarket chain Sunflower Market, with the slogan: Healthy living • Beautiful life • Live well.